PUMA has signed an endorsement partnership with Petr Čech, the goalkeeper who has the record for most Premier League clean sheets. The former Czech Republic international will become the lead PUMA goalkeeper in the English Premier League.
Čech joins former FIFA World Cup winner Gianluigi Buffon and current European Champion Rui Patricio in promoting evoPOWER gloves and boots across key retail and communication activations. He will also feature in campaigns and marketing initiatives related to PUMA’s technical and licensed partnership with Arsenal Football Club, as the Global Sport Brand enters a third year working with the North London club.
Petr Čech said, “I have got to know PUMA very well through their work with Arsenal over the past year and I like the people, their products and their marketing ideas. They have created some excellent campaigns and events for Arsenal that as a player I’ve been very happy to be involved in. For a goalkeeper it’s also very important to have a glove you totally trust, which I do with the evoPOWER . I’m pleased to be working with PUMA more directly.”
Johan Adamsson, Global Director of Sports Marketing at PUMA added, “Petr Čech is a consummate professional – a goalkeeper who works hard to maintain the commanding form that results in him being admired the world over. He is also a much liked personality in football, a gentleman of his sport. Petr will be a great ambassador for our brand and our products, and we’re delighted he’s joined us.”
New collection of Arsenal FC Puma jerseys for the 2016/17 season, including Petr's signature is available on the official Petr Cech’s online store on eshop.petr-cech.cz.